Amazon advertising strategy & management · US market

Make Amazon advertising a stronger driver of sales.

We align strategy and investment across your brands and product ranges to win customers and improve retention.

Start with a free 20-minute conversation. Send a short enquiry and we'll email you to arrange a time.

Built on experience managing $20M+ in Amazon advertising.

Monthly review · sample Illustrative
Total sales
$148.2k
+9.4%, higher than prior month
TACOS
11.4%
−0.7 pts, improved
New-to-brand order share
31%
+6 pts, higher than prior month
Spend with no orders
$1.2k
−69%, lower than prior month
TACOS by week · lower is better
Illustrative layout, not a client result. TACOS is ad spend ÷ total Amazon sales.
Sponsored Products, Brands & DisplayManaged as one connected plan
Amazon US marketplaceFor brands selling in the US store
One core serviceStrategy, management and reporting
Access you controlGranted and removed through Amazon's own user permissions

How we work

One service, from first review to the next decision

Strategy, management and reporting run as a single cycle. Each month's results shape the next month's plan.

  1. Strategy

    Review

    Assess advertising and commercial performance across your brands, ranges and products.

  2. Strategy

    Plan

    Agree priorities: which products lead, where investment goes and which audiences matter.

  3. Management

    Optimise

    Manage budgets and audiences, refining targeting, bids, placements and exclusions.

  4. Reporting

    Review progress

    Report what changed, what it means and what we recommend next.

Ongoing management. Once the plan is in place, steps 03 and 04 repeat every month. The strategy is revisited whenever priorities, products or performance change.

What we look at

Advertising decisions that start with your business

Before a bid changes, we look at how your brands, ranges and products perform commercially, and what each one is there to do.

Portfolio & product roles

Which products should lead?

We review sales, profitability and conversion across your brands and ranges. That shows which products should lead, which should support, and how each one should be judged.

Example roles
FlagshipCarries brand demand and visibility
Entry productIntroduces shoppers to the brand
Repeat purchaseBrings existing customers back
Cross-sellExtends orders into another range
Margin contributorProtects overall profitability

Examples only. Roles differ by brand, and one product can play more than one.

Investment allocation

Is budget going where it counts?

How spend is split across brands, ranges, products, strategies and targeting types, and whether that split matches your priorities.

Example splitIllustrative

Customer acquisition

Are you reaching new customers?

Where advertising reaches shoppers who haven't bought from you yet, using audience reach and new-to-brand data where Amazon provides it.

In plain English
AcquisitionReaches shoppers new to your brand.
RemarketingReaches shoppers who have already viewed or bought.

Both have a place, so we plan and judge them separately.

Account structure

Can you see what's working?

Campaigns organised around your priorities, so performance can be read clearly and decisions made quickly.

Example structure
  1. BrandCommercial priorities
  2. RangeInvestment share
  3. Product roleHow results are judged
  4. Campaigns by goalAcquisition, defence, remarketing
Then, day to day

Targeting, bids, placements and exclusions, adjusted as performance develops.

Reporting

Reporting that leads to the next decision

Every report answers three questions

What changed

Ad spend, total sales, TACOS and new-to-brand metrics where available, against the goals we agreed.

What it means

Why performance moved, which products and audiences drove it, and what we changed as a result.

What happens next

Next month's plan and budget, and any decisions we need from you.

Total sales by week ($k)
Current month: $148.2k
Illustrative
Illustrative data, not a client result. Total sales include ad-attributed and organic Amazon sales.

Every week

A short written update, so you always know what we did and what we need from you.

Weekly update · sample Illustrative
Actions taken
Moved budget from two low-converting campaigns in the outdoor range to its entry product. Added 14 search-term exclusions.
Early signals
New-to-brand share is rising on the entry product; cost per order is stable.
Decision needed
Please confirm stock cover for the summer range before we raise its budget.
Illustrative example of the format, not a client account.

Each month

A full review against the goals we agreed, with what we changed, why, and next month's plan.

Direct contact

Your questions go straight to the person managing your account.

What's included

A focused service

Amazon advertising strategy and management for brands in the US market. Business context shapes every advertising decision; the work itself stays within advertising.

Straight answers. If listings, creative or stock are holding your advertising back, we'll tell you plainly what we see.

Included

  • Advertising strategy across your brands, ranges and products
  • Sponsored Products, Sponsored Brands and Sponsored Display
  • Budgets, audiences, targeting, bids, placements and exclusions
  • Monthly reporting and weekly written updates

Not included

  • Listing content and SEO
  • Creative production
  • Inventory management
  • Amazon DSP
  • Guaranteed sales or return figures

FAQ

Common questions

Something else? Email adam@glowssen.com.

What happens on the first call?

It's a 20-minute conversation about your brand, your products and what you want advertising to achieve. We'll ask how your account is run today and tell you honestly whether we think we can help. There's no obligation.

Who is Glowssen for?

Established brands selling a range of products in the US Amazon store that want advertising decisions tied to commercial priorities: which products to back, how to reach new customers and where to invest next.

Do you guarantee results?

No. Advertising results depend on your products, pricing, listings, stock and competition. What we commit to is the work: a clear plan, consistent management and honest reporting on what is and isn't working.

Do you need our Amazon login?

No. You add us as a user through Amazon's own permission settings and choose what we can access. You remain the account owner and can remove access at any time.

Are the reporting examples client results?

No. The report, chart and weekly-update examples use illustrative data and are labelled as such. They show the format of our reporting, not the outcome of a client account. The $20M+ figure is different: it describes real experience managing Amazon advertising.

We already work with an agency. Can we still talk?

Yes. A conversation commits you to nothing, and a second view on strategy or reporting can be useful before you decide anything.

Next step

Let's discuss your Amazon strategy.

Start with a free 20-minute conversation about your goals and whether Glowssen is the right fit.

Discuss your Amazon strategy

The enquiry form opens in a new tab.

  1. Send a short enquiryTell us about your brand and goals.
  2. We email youTo arrange a time that suits you.
  3. A 20-minute conversationFree, with no obligation.